Brand Distillation Photography
Image Detail’s Brand Distillation: the process of extracting the essential meaning or most important aspects of your brand. Similar to spirits distillation, Image Detail uses a systematic approach, segmentation variables and imagination to ensure visual […]
Photography for a 17 foot tall by 90 foot long print…of a semi.
Recently I had an opportunity to work on a project with WARE, an outside-the-box thinking company based in Louisville, Ky. The end product was a print of a tractor and trailer as life-size as possible, […]
All eyes are on Louisville around Derby time! Is your company ready with the world watching?
All eyes are on Louisville around Derby time! Is your company ready with the world watching? It is almost that time of year when Louisville takes center stage on a global scale. For a full […]
Billboards, Large Print and a Medium Format Camera
Recently Image Detail had the pleasure of working with The Kids Center for Pediatric Therapies on a billboard and print project for 2018. The goal was to connect with Louisville’s residents and share how The […]
So, why is an industry with $72 billion in global sales using sub-par photography? — Part 2 —
The second cause of eye-scorching photos is poor lighting. Light is how we are able to see anything at all, right? Too much you squint and too little you step on those legos on the […]