The second cause of eye-scorching photos is poor lighting. Light is how we are able to see anything at all, right? Too much you squint and too little you step on those legos on the floor. What are the most memorable moments you have photographed this year? I am guessing somewhere in your phone (between your random selfies) there are a few sunrise or sunset photos. There is something magical about beautiful lighting that stirs emotion deep inside of us.
Why wouldn’t you want your brand’s visual marketing to have the same affect? It is possible to wrap your product in smooth lighting that emotionally connects your audience with your message.
Below is an example of Image Detail lighting that creates emotion and a vibe.

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