Are you hampering your brand with poor photography?
Scene 1: Let’s talk visual marketing strategies.
You may be asking yourself, “Why do I need quality, professional photography?” Well…would you trust a company that hasn’t updated their website since ’92?
Probably not. So, why would you trust a company that has poor photography? I mean, really, what’s the difference?
Poor photography in marketing is like spray painting the wheels of a Lamborghini, selling it and hoping they don’t notice.
There are three main causes for such eye-scorching photos.
The first is reflections in shiny objects such as distilled spirits bottles , a.k.a. bourbon, whiskey, vodka, etc. And Tequila. Tequila is separate because it’s trouble.
Odds are you can visit your favorite adult beverages’ website and see reflections of the studio lights in the bottle. Go ahead and give it a try, I’ll be here.
There are a lot, right? Now every bottle you see in the future you will notice those glaring distractions. You’re welcome.
So whats the big deal?
Think if you’re the CEO of this company and have invested millions in marketing this brand. A brand that has been growing for generations, priding itself on perfection. Then boom, your visual message to the world is bush-league (at best) because someone cut corners and there you are showing off your new Lamborghini…with spray painted wheels.
So, why is an industry with $72 billion in global sales using sub-par photography? Amazon has higher standards for a pair of $100 sunglasses than companies selling $1,000 bottles.
Photography is your brands visual voice, don’t sell it short.